Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which includes captured millions of dollars in profits annually by exploiting a loophole has said it really is temporarily suspending sales in the U.S. till further notice. However, despite the news, the company’s website still lists several other countries where the product can be acquired. The company, based in Canada, markets Puff Bar as an electronic cigarette which you can use just like a regular cigarette. The only difference is that whenever you light up Puff Bar, it mimics the looks and feel of a real cigarette. Actually, some consumers have compared the puffing action of the product compared to that of a cigarette, and smokers around the globe have embraced the new product with both of your hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the web site still lists several countries where in fact the product is not available. On the list of countries list is the U.S., where in fact the product is specifically targeted at younger consumers. The U.S. is not the only country where the Puff Bar cannot currently be purchased. According to the website, there are no plans to release the product in the U.S., although it remains the goal of the company to make the product obtainable in the U.S.
An organization representative in Canada told Canadian television station CPolitics that there is “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the merchandise to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the merchandise to be sold in Europe, or the chance that the loophole had been discovered before the product was launched in Canada. The U.S. patent office has ordered the trademark to be granted to the two names used to generate the e cigarette, which are Smaxx and Vapro. As the Puff Bar is still illegal in the U.S., it may be problematic for manufacturers to ship their products into the country.
There are several arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that’s too much to be healthy. In addition they fear that children may be enticed to smoke with flavors that interest their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The product is regulated by Canadian law and must meet standard quality controls.
The Puff Bar also appears to be safer than its pre-filled counterparts. It does not contain any nicotine and only contains a little bit of propylene glycol, an ingredient that’s commonly used to market cleanliness preventing greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product appealing to younger podsmall.com consumers, as it tastes good.
Like all vaporizers, the Puff Bar also allows users to eliminate nicotine without using real tobacco. The ingredients in puffs make sure that there is no contact between the smoker’s mouth and the product, thus eliminating the opportunity for nicotine to be absorbed through your skin. Unlike a traditional cigarette, an individual does not have to hold the Puff Bar set up. With the puff bar, the complete surface of the device is covered with heat-sensitive material, which ensures that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to determine whether or not it takes its hazard to public health. This loophole in international patent law allows manufactures to market their products based on names that not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound much like well-known brands without developing a public health risk. For instance, one company has trademarked the word “Candy” and developed several variations of its product, including bag of chips and mixed bag bag of chips. Having less health or trademark significance does not appear to have hindered the business from selling these products to the general public.
Having less health or warning letters on all the major tobacco products may help contribute to the existing wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a healthier way to enjoy their daily dose of nicotine. So that you can reduce the selling point of the puff bar to teens, manufacturers should include more health-related language on their marketing materials.